The BD-CMM is the standard for high performance in Business Development (BD). Version 2.0 reflects significant, world-wide operational experience, lessons learned, and research studies conducted since Version 1.0 was released in 2004. In addition, the new version restructures content to align with Capability Maturity Model Integration® (CMMI®).As was true for Version 1.0, BD-CMM is not intended to provide “a quick fix” for organizations that may have failing BD projects. Rather, it addresses key issues that:
- Help organizations create dramatically more robust focus on customer value, dynamic leadership, teamwork, process vibrancy, and leading-edge systems
- Support capability to win more opportunities, at greater contract values, while minimizing the cost of winning
- Move organizations to a sustainable culture of business winning in an increasingly competitive business environment
As a major revision, this new version of the BD-CMM carries forward about 30 percent of its content from Version 1.0. Accordingly, it includes substantially more content related to contemporary BD issues such as competitive intelligence, knowledge management, use of technology, and virtual operations.